ApexFX, a next-generation financial technology platform slated to launch this fall, has joined Rick Ware Racing (RWR). As part of its debut, ApexFX is serving as the primary partner for two RWR entries this Labor Day weekend.
NASCAR Cup Series driver Cody Ware will pilot the No. 51 ApexFX Chevrolet in the Southern 500 Sunday at Darlington (S.C.) Raceway, while NHRA Top Fuel driver Clay Millican will race his ApexFX dragster in the U.S. Nationals at Lucas Oil Indianapolis Raceway Park.
“ApexFX is coming to market with an ambitious vision, and we’re proud they chose our team to help introduce their new platform,” said team owner Rick Ware. “Racing provides an incredible opportunity to build awareness, and having ApexFX represented across two of the biggest events in NASCAR and NHRA gives them an immediate presence ahead of their planned launch.”
ApexFX is built for traders, brokers and institutional partners seeking a smarter technology foundation for participating in the global foreign exchange market. It gives brokers access to automated FX trading strategies designed to execute continuously, manage client capital at scale and remove the complexity of manual trading. Combining advanced analytics, algorithmic intelligence, real-time risk controls and automated execution technology, ApexFX is creating institutional-grade infrastructure designed around precision, discipline and scalability.
“In racing, milliseconds matter. Global markets are no different. Our technology continuously evaluates market conditions, identifies opportunities, manages exposure and responds in real time,” said ApexFX founder Tim Dement.
— Rick Ware Racing —