BEYOND RESILIENCE, the performance-nutrition brand from SANY NUTRITION GROUP (“SANY”), is joining Hyak Motorsports and NASCAR Cup Series driver Ricky Stenhouse Jr. to launch a new era of protein snacks, where high-protein nutrition and irresistible indulgence belong in the same bite.
The partnership will put BEYOND RESILIENCE on Hyak Motorsports’ No. 47 Chevrolet in an aggressive orange-and-black design energized by chocolate, caramel and cream. The message behind the car is direct: consumers should not have to choose between performance and pleasure.
FROM GROCERY AISLE TO GRANDSTAND
The Beyond Resilience logo will be on the No. 47 car at both races. The program kicks off at Charlotte Motor Speedway during the Bank of America 400 weekend, Oct. 10–11, and continues at Phoenix Raceway for the Freeway Insurance 500 weekend, Oct. 17–18.
The debut comes less than three weeks after Beyond Resilience Protein Crunch Bar arrived in Walmart bakeries nationwide on Sept. 30, putting the brand in front of one of the most loyal fan bases in American sports at the same moment it hits shelves where those fans shop.
PROTEIN HAS EVOLVED
Protein snacks have traditionally asked consumers to compromise on taste, texture or indulgence. BEYOND RESILIENCE rejects that trade-off. Its protein-rich, better-for-you snacks deliver the crunch, caramel, chocolate and satisfaction consumers crave, with nutrition built for modern life.
“Protein should not taste like a compromise,” said Angela Pernsteiner, investor of SANY NUTRITION GROUP. “PROTEIN HAS EVOLVED is our promise that indulgence and performance can finally live together. BEYOND RESILIENCE delivers the taste experience people want and the protein they expect—without making them choose.”
BUILT FOR PRESSURE
Launching under the BUILT BEYOND campaign platform, the partnership connects Stenhouse’s fearless racing style with a brand founded on speed, courage and resilience. The shared belief is simple: pressure is not the enemy of performance. With preparation, discipline and repetition, it becomes fuel.
“Ricky represents an authentic and fearless approach to competition,” Pernsteiner said. “He takes calculated risks, challenges expectations and keeps pushing when the outcome is uncertain. That is the spirit of BEYOND RESILIENCE—in motorsports, business, athletics and life.”
Stenhouse’s path from karting and sprint cars to back-to-back national series championships, multiple NASCAR Cup Series victories and a 2023 Daytona 500 win reflects the discipline required to return stronger after every challenge.
“We are a tight-knit team, and we enjoy accomplishing things people may not expect from us,” said Stenhouse. “That connects naturally with BEYOND RESILIENCE. You prepare, take the risk, learn from what happens and come back ready to achieve more.”
FAST IN NAME AND EXECUTION
The name Hyak means “fast” in Chinook Jargon. Speed also defines SANY NUTRITION GROUP’s American manufacturing platform. SANY established its Jonesboro operation, developed BEYOND RESILIENCE and launched commercial production by combining start-up agility with advanced technology, manufacturing expertise and global capability.
“Bold ideas should not wait years to reach consumers,” Pernsteiner said. “But speed alone does not create performance. It takes precision, courage and people who adapt under pressure. That makes Hyak Motorsports, Ricky Stenhouse Jr. and the No. 47 Chevrolet a powerful fit for BEYOND RESILIENCE.”
A FULL THROTTLE LAUNCH
The integrated sponsorship will include the BEYOND RESILIENCE paint scheme, driver and team branding, trackside sampling, fan experiences, retail activations, digital storytelling and limited-edition merchandise. The No. 47 BEYOND RESILIENCE Chevrolet is scheduled to make its official on-track debut at Charlotte Motor Speedway on October 10.
Fans can be some of the first to sample the new product line while meeting Stenhouse at the following Beyond Resilience appearances:
Charlotte – Saturday, Oct. 10 — Stenhouse will appear at the Beyond Resilience tent in the Charlotte Motor Speedway Fanzone from 11:30 a.m. to noon ET.
Phoenix – Saturday, Oct. 17 — Stenhouse will host a Beyond Resilience meet-and-greet and hero card autograph session at the Walmart on N. 95th Ave. in Glendale, Ariz., in the morning, then appear at the Beyond Resilience tent in the Phoenix Raceway Fanzone from noon to 12:30 p.m. local time. The Glendale store carries Beyond Resilience Protein Crunch Bar.
Race day — On Sunday at both tracks, Stenhouse will host Beyond Resilience guests for private meet-and-greets at the No. 47 hauler in the infield.
BEYOND RESILIENCE products will be available through participating retailers, convenience stores, trackside activations and online channels.
–Hyak Motorsports —