LOUDON, NEW HAMPSHIRE - AUGUST 23: Cole Custer, driver of the #41 HaasTooling.com Chevrolet, waves to fans as he walks onstage during driver intros prior to the NASCAR Cup Series Dollar Tree 301 at New Hampshire Motor Speedway on August 23, 2026 in Loudon, New Hampshire. (Photo by Sean Gardner/Getty Images) | Getty Images
LOUDON, NEW HAMPSHIRE - AUGUST 23: Cole Custer, driver of the #41 HaasTooling.com Chevrolet, waves to fans as he walks onstage during driver intros prior to the NASCAR Cup Series Dollar Tree 301 at New Hampshire Motor Speedway on August 23, 2026 in Loudon, New Hampshire. (Photo by Sean Gardner/Getty Images) | Getty Images

Cole Custer to return to the No. 41 in 2027

Haas Factory Team announced Friday that Cole Custer will return for a third straight season as driver of the No. 41 entry in the NASCAR Cup Series next year.

Custer has long been connected to team owner Gene Haas, first through Haas’ partnership with Tony Stewart under the Stewart-Haas Racing banner and later with Haas Factory Team, which rebranded after Stewart’s ownership departure ahead of the 2025 season. That reorganization established HFT as a single-car effort in the Cup Series, and Custer has been its driver ever since.

— NASCAR.com —