Alpha Prime Racing will welcome Bender Extender as a primary partner of Lavar Scott and the No. 45 Chevrolet for the NASCAR O’Reilly Auto Parts Series event at Phoenix Raceway on Saturday, October 17.
The partnership will extend beyond the racetrack with a weekend of activation surrounding the Phoenix event, including the Bender Extender Pre-Race Party at Barstool Scottsdale on Friday, October 16.
The event will begin at 5:30 p.m. in Old Town Scottsdale, with Scott scheduled to appear for an autograph and photo session at 7:00 p.m. Bender Extender will also host product sampling, a Bender Racing-themed photo booth and other race-weekend activities throughout the evening.
Joining Bender Extender as part of the Phoenix weekend activation are 7th Level, Arizona Automotive Institute, Spittin’ Chiclets, Victory Legal Solutions, Elite Rewards, Method Concrete and First National Bullion.
On Saturday, Bender Extender will be featured prominently on Scott’s No. 45 Alpha Prime Racing Chevrolet during the Timberland PRO 200 at Phoenix Raceway. The partnership also includes race-day hospitality and additional guest engagement throughout the weekend.
“We’ve worked hard to create partnerships that go beyond putting a logo on the race car, and this is a great example of that,” said Jusan Hamilton, President of Alpha Prime Racing. “Bender Extender and A.E. Engine have built an activation around the entire weekend — from Scottsdale on Friday night to hospitality and the race on Saturday. That creates more value for the partner, more opportunities for our guests and a better experience around the No. 45 program.”
Bender Extender founder Cameo Hanlon said the Phoenix weekend provides an opportunity to introduce the brand to NASCAR fans in an authentic setting.
“Bender Extender was made for people who enjoy a good night out but also want to be ready for the next day,” Hanlon said. “A NASCAR race weekend is a natural fit for us. We get to kick things off Friday night in Scottsdale, spend time with our partners and guests, and then watch our brand race on the No. 45 with Lavar Scott on Saturday. We’re excited to bring the energy of Bender Extender to the entire weekend.”
— Alpha Prime Racing —