Alpha Prime Racing will welcome BJ’s Wholesale Club to the organization for this weekend’s NASCAR O’Reilly Auto Parts Series event at Talladega Superspeedway, with BJ’s featured prominently on the No. 4 Alpha Prime Racing entry driven by team co-owner Caesar Bacarella.
The No. 4 will carry a red-and-white BJ’s Wholesale Club paint scheme highlighting Prime Bites products available at BJ’s, creating a retail-focused activation around one of Alpha Prime Racing’s existing consumer- product relationships.
“We’re excited to welcome BJ’s Wholesale Club onto an Alpha Prime Racing car at Talladega,” said Jusan Hamilton, President of Alpha Prime Racing. “One of the things we continue to focus on is helping our partners connect what happens at the racetrack with their broader business objectives. Bringing BJ’s and Prime Bites together on the No. 4 is a great example of that.”
Bacarella returns behind the wheel of the No. 4 at Talladega, giving Alpha Prime Racing a third entry in one of the most unpredictable events on the NASCAR O’Reilly Auto Parts Series schedule.
“I’m looking forward to having BJ’s Wholesale Club on the No. 4 with us at Talladega,” said Caesar Bacarella, co-owner and driver of Alpha Prime Racing. “Talladega is always a race I look forward to, and it’s great to have BJ’s and Prime Bites together on the car for the weekend. Hopefully we can give them a strong run and make the most of the opportunity.”
The BJ’s program adds another national retail brand to Alpha Prime Racing’s growing commercial portfolio as the organization continues building its partner base heading into the 2027 season.
— Alpha Prime Racing —