Alpha Prime Racing announced today that OptiWize 10-N-1 will serve as the primary partner of Lavar Scott and the No. 45 Ford Mustang for Saturday’s NASCAR O’Reilly Auto Parts Series race at Talladega Superspeedway.
The partnership puts OptiWize at the center of a distinctive Talladega paint scheme, with prominent OptiWize 10-N-1 branding across the No. 45. H2 Hats will also be featured prominently on the hood as part of the weekend program.
OptiWize is a women-founded and women-run company focused on joint-health products for people and animals, with its 10-N-1 formulas built around the company’s “Repair, Restore, Protect” approach.
“Talladega is one of the biggest stages on our schedule, and we’re excited to welcome OptiWize onto the No. 45 in such a visible way,” said Jusan Hamilton, President of Alpha Prime Racing. “We see a real opportunity to build something with OptiWize that aligns naturally with Lavar’s commitment to health and fitness away from the racetrack.”
As part of the Talladega race weekend, OptiWize will bring its products directly to NASCAR fans with a free sampling activation in the NASCAR midway. Fans can stop by to learn more about OptiWize, pick up a free product sample and put their pit crew skills to the test with an interactive NASCAR-style pit stop challenge.
Participants will have the opportunity to race against the clock, test their speed and compete for prizes, adding another level of excitement to the Talladega race weekend.
“We’re excited to be back on the NASCAR stage with Alpha Prime Racing and to work closely with Caesar and Mariana Bacarella and their Prime Bites brand,” said Jaime Collins, founder and CEO of OptiWize. “We admire their brand-building expertise and look forward to growing together in NASCAR. Our message to fans is simple: Get your life back. Move better, live more.”
“It’s great to have OptiWize with us at Talladega and working alongside Prime Bites,” said Caesar Bacarella, co- owner of Alpha Prime Racing. “It’s a good fit, and I’m excited to see what we can build together.”
Throughout Talladega race weekend, fans can visit OptiWize in the NASCAR midway to learn about its human joint-support supplement and pick up a free sample bottle. Fans can also test their pit crew skills in an interactive NASCAR-style pit stop challenge, racing against the clock for a chance to win prizes.
Scott enters Talladega as Alpha Prime Racing continues building its Ford program and gathering informationthat will support the organization’s expanded Ford effort in 2027.
“This is also another opportunity for us to continue building around Lavar,” Hamilton added. “He has been an important part of our partner strategy this season, and Talladega gives us another chance to connect his story and our partners with one of the most passionate fan bases in motorsports.”
— Alpha Prime Racing —