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NASCAR and Crocs launch first official licensing collaboration
NASCAR and Crocs™ are joining forces for their first-ever licensing partnership, bringing consumers a new fusion of speed...
NASCAR increasing merchandise licensing efforts
As WWE star John Cena rolled down a scenic highway in the most recent “The Fast and the Furious” movie this summer, a child...
NASCAR, FanDuel announce multi-year partnership
National Association for Stock Car Auto Racing, LLC (“NASCAR”), and FanDuel, the premier online gaming company in North ...
Goodyear’s NASCAR sponsorship is the most recognized in sports
Goodyear’s status as the official tire of NASCAR is the most recognized sponsorship in sports, according to the 17th annual...
Lettuce Entertain You Restaurants named Official Food and Beverage partner of NASCAR Chicago Street Race weekend
Today, NASCAR announced a new partnership with Chicago-based restaurant group Lettuce Entertain You Restaurants (Lettuce...
PrizePicks becomes an official fantasy sports partner of NASCAR
PrizePicks, the largest fantasy sports operator in North America, today announced that the company has signed an agreement...
Lego becomes new NASCAR licensee, releases NASCAR Next Gen Camaro: UPDATE
NASCAR is building connections with future fans by giving them something extraordinary to build themselves. Beginning today...
Powerball becomes official partner of NASCAR®
NASCAR announced today that Powerball, the game that has inspired the country with the chance to become a millionaire all...
Hurley x NASCAR Collaborate to Launch Line of Beach and Surf Apparel
NASCAR and Hurley, the iconic action-sports brand, announced today a collaboration that will deliver a brand-new collection...
NASCAR Chicago Street Race Partners with Four Leaf Productions
Today, NASCAR announces a partnership with Four Leaf Productions (FLP) for the first-ever NASCAR Cup Series and NASCAR Xfinity...
Craftsman Returns as Title Sponsor of the Truck Series
NASCAR and Stanley Black & Decker (NYSE: SWK), the world’s largest tool company and a leader in outdoor equipment, today...
Camping World Yet to Renew Truck Series Sponsorship Deal
Camping World’s longtime title sponsorship of NASCAR’s Truck Series expires after this year, and the future of the deal...
Arrowhead Brass Signs Multi-Year Deal with NASCAR, Launches “Arrow-Up” Award
Arrowhead Brass, a leading US-based global manufacturer of quality lead-free plumbing and irrigation products, has announced...
Credit One Bank Unveils New NASCAR American Express Credit Card
National Association for Stock Car Auto Racing, LLC (“NASCAR”) and Credit One Bank® are kicking off the 2022 racing season...
NASCAR Partners with Tech Solutions Provider Southern Computer Warehouse
National Association for Stock Car Auto Racing, LLC (“NASCAR”) continues to deliver on its commitment to evolve the racing...
United Rentals Named Official Rental Equipment Partner of NASCAR
NASCAR and United Rentals, the largest equipment rental company in the world, announce a multiyear partnership that will...
NASCAR and BetMGM Announce Multi-year Sports Betting Partnership
NASCAR and BetMGM, a market-leading sports betting and iGaming platform, today announced a multi-year sports betting partnership...
Blue-Emu signs partnership with NASCAR; will sponsor May Cup race at Martinsville
NASCAR and Blue-Emu have announced a multi-year agreement designating the company as an Official Partner of NASCAR, Martinsville...
NASCAR, Elgin Sweeper renew NASCAR Green partnership
NASCAR and Elgin Sweeper announced today a multi-year partnership renewal, continuing the designation of the leading manufacturer...
NASCAR and K&N Engineering announce multi-year official partnership renewal
NASCAR and K&N Engineering announced a multi-year extension, continuing the company’s designation as the “Official Performance...
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