Jayski's NASCAR Archives

Elvis themed cars

“Members of the media are invited to a photo press conference and motorsports car unveiling. NASCAR star Rusty Wallace, NHRA star John Force and Action Performance Chief Executive Officer Fred Wagenhals will unveil the hot new Elvis-themed racecars. The newly designed cars are part of a business alliance involving a collectible and merchandising program and cooperative project between Action and Elvis Presley Enterprises. The cars, designed by Action, are part of a yearlong motorsports Elvis promotion and celebration of NASCAR’s 50th anniversary first quarter salute to “Legends.” Phoenix-based Action is the leader in the design, marketing and distribution of licensed motorsports merchandise. WHEN: Thursday, Jan. 8, 1998 at 3 pm ( Yahoo , thanks Phatman and Jimmy)(12-20-97)