Pepsi-Cola Company and Penske Motorsports today announced a long-term agreement that names Pepsi the official soft drink of Penske Motorsports, Inc.. The alliance, which further strengthens Pepsi’s dominance of U.S. motorsports, gives Pepsi:Two new race title sponsorships — The “Pepsi 400” Winston Cup Series and the “Pepsi 200” BGN, both at Michigan Speedway and, new long-term contracts to extend Pepsi’s current pouring, vending and presence rights at Michigan Speedway, California Speedway, North Carolina Speedway and Nazareth Speedway. Under a separate agreement, Pepsi and Penske have also formed a marketing and vending alliance at the more than 750 Penske Auto Centers across the country(Speedworld and Phatman)(2-10-98))
