Jayski's NASCAR Archives

Pepsi 400 TV deal

Here is Nancy’s understanding of the TV deal with the Pepsi 400: CBS is a network that televises, and, ESPN is a “cable channel” televising. CBS has the rights to the Pepsi 400, but ESPN has the exclusive rights to all cable telecasts relating to the Pepsi 400. Therefore, even if CBS wanted to air the Pepsi 400 on TNN (which is also a cable network), it can’t because ESPN has the exclusive rights to the cable rights.(Remember ESPN2 was going to cover qualifying and used to televise the race)(Nancy-StockCarFans)