Been up for a few days, Planters, a division of RJR Nabisco, has signed on as the “Official Snack of NASCAR” for the next three seasons. They will also be an associate sponsor of the #88 Quality Care Ford, #10 Tide Ford and #18 Interstates Battery Pontiac. Also MoonPie, the Official Snack Cake of NASCAR, will kick off its second year with NASCAR with the “MoonPie Rookie Dash for Cash”, where both rookie drivers and consumers can be awarded $5,000 if a Cup, BGN or CTS rookie driver wins a race(SpeedNet)
