There was an interesting article in Sunday’s Virginian Pilot (sorry, the story was not on their website) about NASCAR considering packaging the Television rights to Winston Cup events sometime in the near future. By combining all the races into one package deal, NASCAR could extract much more money from the lucky network that takes on the highest bid! The way it is currently handled, each track negotiates it’s own deal with whatever network they can work the best price out of. Some of the smaller tracks like Martinsville, which gets about $1 million for each of it’s two seasonal events, could get a much larger piece of the pie. The Craftsman Truck Series is currently operating under this fashion. See the rest of the story at Victory Lane Online
