Darrell Waltrip will unveil a new design of his #66 Fords during a news conference at 9am/et Saturday at Martinsville Speedway. The redesign is part Big Kmart’s – Waltrip’s sponsor – introduction of a national commercial campaign that will debut Sunday on NBC. Waltrip will be featured in two 30-second TV spots over the next several weeks. The commercials, filmed on America’s “mother road,” were made to advertise Big Kmart’s “Route 66” line of apparel( That’s Racin’/Jim Utter ) — UPDATE 1: saw an image of DW and the #66 in a Winston Cup Scene ad and if it is the paint scheme discussed here, the main difference is the yellow Route 66 logo on the hood — UPDATE 2: Darrell Waltrip, basking in the glow of another creditable qualifying performance, screened a couple of commercials that Kmart will be displaying beginning with tonights prime-time movie on NBC. The commercials theme is a veteran driver who insists on telling his pit crew old stories from his long career. We wont ruin the surprise, but suffice it to say that the first spot involves revenge from a spurned wife. Kmart is hyping its Route 66 line of sportswear with the sponsorship of Waltrips #66 Ford(Monte Dutton/Gaston Gazette)
