ISM Holding Corporation announced that it has entered into an agreement with Lycos, Inc., an Internet portal and online community. The agreement gives Lycos co-title sponsorships of two of ISM’s Indy Racing teams and an associate sponsorship of a NASCAR Winston Cup entry for the next three seasons beginning in 2000. The sponsorship agreement represents a major brand building and promotional opportunity for Lycos in the motor sports arena and provides online and offline exposure for both ISM Racing and Lycos through significant promotional and cross-marketing opportunities. Lycos will also receive television commercials during the broadcasts of each race as well as in-car camera exposure( PRNewswire/AutoChannel ) NOTE: ISM ran the #35 Tabasco Team in Cup during the first half of the 1998 season
