NASCAR has broken new sponsorship ground by signing time-share giant Club Sunterra as the “Official Vacation Clubs/Destination of NASCAR.” The four-year deal involves an annual rights fee of approximately $1.5 million, according to a Club Sunterra official who said the company will probably spend at least an additional $3 million each year on NASCAR-related marketing. See full story at the SportsBusiness Journal (thanks Ryan for the heads up)
