Chef Boyardee, nationally renowned pasta products recently acquired by ConAgra Foods, Inc. has renewed its associate sponsorship of Joe Gibbs Racings NASCAR Winston Cup program through the end of the 2001 season. The success of the program with consumers and retailers, which includes using team drivers Tony Stewart and Bobby Labonte in television commercials, led to the renewal of sponsorship. Team owner Joe Gibbs said finding the right company for your team is the key to a good sponsorship program(DF Partners PR)(10-30-2000)
