New Associate for the #12: Sony Electronics will team with Penske Racing and the Mobil 1 Taurus team of driver Jeremy Mayfield as an associate sponsor beginning in 2001. Sony has selected the award-winning FD Trinitron WEGA(pronounced .VAY-Ga.) television line to be represented on the race car. Throughout the season, the WEGA logo will appear on the associate sponsorship capacity on the upper-front rear quarter panel of Mayfield’s Mobil 1 Taurus, as well as on his uniform. Sony will also continue the Sony Tech Pit, which made its debut last season at Winston Cup tracks. The Sony Tech Pit is a 60-by-80-foot mobile road show engineered to give fans a front-row seat for an interactive look at the latest products in home entertainment, digital imaging, car audio and personal computers. It features a fast.moving sensory experience, giving fans the opportunity to interact with Sony products, and present the many ways to assemble their own home entertainment system, and enjoy the thrills of WEGA televisions and home theater demonstrations in Dolby Digital surround sound. The exhibit will also include computer-simulated races, a Sony showcar and feature personal appearances by Jeremy Mayfield at selected events(Williams Company), see an image of the car on my Paint Scheme Gallery(2-9-2001)
