SDRC and Hendrick: SDRC announced it has renewed and expanded the company’s marketing alliance with Hendrick Motorsports with a five-year contract effective immediately. Hendrick’s engineering team uses I-DEAS(R) software for design, analysis, and manufacturing requirements on the team’s high-performance racecars. Hendrick sponsors three drivers in the NASCAR Winston Cup including, #5-Terry Labonte, #25-Jerry Nadeau, and #24-Jeff Gordon. “We have very clear objectives in our business,” said Jim Wall, engineering group manager, Hendrick Motorsports. “We want to win races. A critical few seconds make a big difference on the track, and we’re working daily to gain the slight edge needed to win races. I-DEAS provides the technology that enables us to design, test, and manufacture cars and engines — in fact, we build over 700 engines each year. We’ve already gained significant improvements in our processes with I-DEAS, and we’re pleased to be renewing our relationship with SDRC to further expand our use of this technology and our overall business results.”(Business Wire)(7-30-2001)
