DeWalt and Watch The Bulls, Win the Tools: DeWalt Industrial Tools has partnered with the Professional Bull Riders Association (PBR) and NBC Sports to create the “Watch The Bulls, Win the Tools” promotion. DeWalt will use its NASCAR Winston Cup sponsorship of the #17 DeWalt Power Tools Ford Taurus to advertise the November 25th live telecast of the PBR Bud Light Challenge on NBC. The #17 DeWalt Ford, driven by Matt Kenseth, will sport the PBR World Challenge and NBC Sports logos on the hood of the car. NBC announcers will promote the event as Kenseth vies for a victory at Atlanta Motor Speedway and New Hampshire International Speedway. The “Watch the Bulls, Win the Tools” promotion will allow race viewers a chance to enter to win $5,000 in DeWalt Power Tools. Viewers will be given a password at the World Challenge intermission and will have to log on to www.dewalt.com/pbr in order to register to win. DeWalt is thrilled about the partnership and the opportunity to combine two successful organizations, NASCAR and the PBR.(Grandstand PR)(11-15-2001)
