Brett Bodine gets sponsors: The Timberland Company announced a two year strategic partnership between Brett Bodine Racing and its Timberland PRO(TM) Series line of work boots for working professionals. Throughout the 2002 and 2003 racing seasons, Timberland will promote its Timberland PRO Series via associate sponsorship of the #11 Brett Bodine Racing Cup Team, owned and driven by Brett Bodine. In addition to generating valuable trademark exposure on the race car itself and on driver and pit crew uniforms, the partnership presents a host of promotional opportunities that will build awareness of and drive purchase and preference for the Timberland PRO Series among target consumers. Planned programs include in-store promotions, advertising tie-ins and appearances by Brett Bodine, his team and his show car. The Timberland PRO Series logo will appear on the left/right lower rear quarter panels of the car between the #11 and wheel well, on all driver/pit crew uniforms, will be added to the team hauler and pit signage and all pit crew members and garage mechanics will be outfitted with Timberland PRO Series footwear and apparel featuring the Timberland PRO Series logo (Brett Bodine Racing) AND Wells Fargo Financial has announced their continued sponsorship of NASCAR Winston Cup driver Brett Bodine for 2002.(Brett Bodine Racing)(12-4-2001)
