Million Dollar Scheme: DeWalt and driver Matt Kenseth will have a Million Dollar Challenge paint scheme on the #17 Riush Racing Ford as Kenseth tries for the Winston No Bull 5 Million in Las Vegas on March 3rd. See my Paint Schemes Gallery for the image. DEWALT Power Tools is preparing to introduce the promotion that will leverage their presence in NASCAR racing and in the Power Tool industry in 2002 and beyond. The DEWALT MILLION DOLLAR CHALLENGE will allow tool users everywhere to drill screws for a million dollars. Each year DEWALT has been in racing, fans across America have participated in the DEWALT CHALLENGE. Developed in the spring of 1992 by members of the DEWALT Marketing Team, the DEWALT CHALLENGE revolutionized event marketing within the Power Tool industry and has become a fixture at every DEWALT event since its inception. This year, DEWALT plans to elevate the stakes. The DEWALT MILLION DOLLAR CHALLENGE will launch in the city known for its high stakes, Las Vegas, the same time DEWALT Racing’s driver Matt Kenseth will battle for the Winston Million, on the track at Las Vegas Motor Speedway. The course of the challenge will last for approximately six months throughout the prime builder’s season. Contenders will have over 300 opportunities to take the challenge at DEWALT events throughout the United States as they vie for the chance to win a million dollars. Qualifying events will be held at various power tool distributors, on residential and commercial job sites, and at various NASCAR Winston Cup races. Throughout the course of the events, contestants will also be eligible to win one of 16 Chevrolet Utility vehicles, over $50,000 worth of DEWALT power tools and accessories, one of four Bombardier ATVs, and various other DEWALT prizes. Participants with the fastest times will advance to one of 16 regional events held at Chevrolet Truck dealerships. Regional winners will then advance to the DEWALT MILLION DOLLAR CHALLENGE finals in Phoenix, AZ. The sixteen finalists will win an all-inclusive trip to Phoenix International Raceway during the NASCAR Winston Cup weekend to compete for the chance to win the grand prize of one million dollars.(DEWALT Racing PR)(1-18-2002)
