ChevronTexaco Re-ups with the #28: ChevronTexaco renewed its multi-million dollar investment in Havoline Motor Sports, to strengthen the brand’s reputation as one of the world’s leading racing oils. The company is sponsoring Ricky Rudd’s car #28 and will advertise Havoline throughout the 2002 Winston Cup season, beginning with the Daytona 500 this month. ChevronTexaco also has plans for long-term support of the Texaco brand. “We will leverage our global presence, sales representatives, full line of products, portfolio of value-added services and investments in plant, R&D, operational and lubricant infrastructure,” said Nelson. “The Texaco brand will be stronger and better because of the ChevronTexaco merger, and it’s a brand we are committed to strengthening.”(Business Wire)(2-8-2002)
