Rusty goes nuts: Rusty Wallace, Inc. announced that Planters, part of the Kraft Foods Snacks Division, has become an marketing partner for the 2002-racing season. The marketing partnership aligns Planters with NASCAR Winston Cup star Rusty Wallace in his bid for the 2002 series championship. The arrangement between Planters and Wallace calls for Mr. Peanut,, the Planters icon, to be featured on Wallace’s driving uniform. Wallace in turn, will be prominently featured in Planters racing-related marketing efforts during the 2002 season.(Tom Roberts PR)(2-12-2002)
