UPS and Ads: UPS unveils the next series in its humorous “We want to Race the Truck” advertising campaign when the green flag waves the start of this year’s Daytona 500 and NASCAR Winston Cup race season this Sunday. Like the predecessor spots that had a UPS executive, fans in a shopping mall as well as father and racing legend Ned Jarrett encouraging Dale Jarrett to race the “big, brown truck,” the new commercial brings a plea from rock singer George Thorogood (a Jayski favorite) with a special rendition of his popular song “Bad to the Bone.”. Thorogood calls on the #88 UPS driver to be “Brown to the Bone” behind the wheel of the UPS truck. The new spot focuses exclusively on Thorogood’s musical request while playing his guitar in a bar.. Fans will wait a few races before seeing Jarrett’s.. response, which last season included popping the cheeks of a youngster holding his breath and alternately tossing coins into a wishing fountain to counter another fan’s heartfelt desire. The ads are scheduled to run throughout the year in NASCAR race telecasts with print versions in motorsports and trade publications.. The campaign will continue to evolve with other celebrity requests for Jarrett to race the truck.(UPS Racing)(2-17-2002) (2-16-2002)
