Harley and Rusty team up again: For the fourth straight year, Miller Brewing Company and Harley-Davidson, two Milwaukee landmarks with legendary racing programs, are joining together in a program that will feature Miller Lite stock car driver Rusty Wallace. Rusty Wallace will drive a special #2 Miller Lite/Harley-Davidson stock car in three races this year. The Miller Lite/Harley-Davidson stock car will debut in ‘The Winston’ night race at Lowe’s Motor Speedway in Charlotte, May 18. Wallace and the Penske Racing team will also field the Miller Lite/Harley-Davidson stock car at Daytona International Speedway, July 6, and Michigan International Speedway, August 18. Along with partnering at three stock car races, Miller Brewing Company and Harley-Davidson will also work together to promote responsibility at a number of motorcycle rallies across the country, including events in Daytona Beach, FL and Sturgis, SD. Both companies will help dealers and distributors focus on responsible drinking and safe riding issues. In addition, both companies will prepare materials that can be used in conjunction with local activities and special events, including a poster featuring Miller Brewing’s “Live Responsibly” message and Harley-Davidson’s “Ride Straight” slogan. Another element in the partnership is a special NASCAR-themed, custom-painted 2002 Harley-Davidson” Softail” that will be on display in the Miller Lite Racing Garage, a mobile display that will visit 25 auto racing events during the year. This ultimate racing experience, which combines the best features of a racing museum with the excitement of a popular bar, will be equipped with race car displays, auto racing memorabilia and simulators. Miller Brewing Company and Harley-Davidson have worked together numerous times in the past. Last year, Wallace drove a special Miller Lite/Harley-Davidson at stock car races in Charlotte, Daytona Beach and Brooklyn, MI. Two years ago, Wallace drove a car featuring the brewery and motorcycle manufacturer at events in Daytona Beach, Bristol (TN) and Richmond.(Tom Roberts PR), see a diecast image of the car on my Paint Schemes Gallery.(3-8-2002) (3-7-2002)
