Rusty and Carrot Top? AT&T’s 1-800 CALL ATT collect calling brand this week will launch its first NASCAR promotion, a TV, print and radio effort — replete with comic Carrot Top — dangling tickets to races. TV, via Young & Rubicam, New York, pairs Carrot Top with Rusty Wallace to explain the mechanisms of the April 1-May 1 campaign: 20 people will be chosen at random and matched with a driver at the starting position at the Winston Cup in Charlotte, N.C., on May 18. If one of those drivers places in the top three, the winners will receive two tickets to the Nascar race of their choice. The winners also get three days’ stay at a hotel and $300 in spending cash, plus airfare. At the end of the TV spot, Wallace exits with denim mini-skirted model Angie Everhart, a trophy and gives a shove to Carrot Top, who doubles over.(Brandweek, thanks to MotorsportsTV for the heads up)(4-2-2002)
