Be an Original? UPDATE: hearing that #40-Sterling Marlin will run an original Coor’s scheme for ten races in 2002(1-22-2002) UPDATE: Coors Chip Ganassi Racing withFelix Sabates has announced a Coors Original paint scheme for the #40 Dodge Intrepid R/T for 10 races during the 2002 NASCAR Winston Cup Series. The #40 Coors Original Dodge paint scheme will kick off at Fontana and will also been seen at Dover, Michigan, Sonoma, Daytona, Pocono, Talladega, Martinsville, Atlanta and Phoenix. Coors Brewing Company has been a committed sponsor of NASCAR Winston Cup racing for nearly two decades and is looking forward the high profile exposure that the Coors Original paint scheme will provide with the 21+ male NASCAR enthusiast market. Coors Original, Coors Brewing Company’s flagship beer, is currently aligned with several other partnerships including Professional Rodeo Cowboys Association and musicians Kid Rock and Toby Keith. Coors Original will leverage its relationship with Toby Keith by incorporating Keith elements onto the Coors Original car.(Chip Ganassi Racing with Felix Sabates PR)(4-22-2002) UPDATE 2: see images of the car on my Paint Scheme Gallery.(4-24-2002)
