Robby Gordon and Spiderman: Robby Gordon and Richard Childress Racing’s #31 Cingular Wireless team are joining forces with superhero Spider-Man for the NASCAR Winston Cup events at California Speedway and Richmond. The comic book hero will ride along with Gordon and the Cingular Wireless Chevrolet Monte Carlo at Fontana and Richmond in a special paint scheme celebrating his jump to the big screen. Spider-Man, Columbia Pictures’ highly anticipated action adventure film, is scheduled for release worldwide on May 3. Cingular Wireless has launched a special promotional campaign in conjunction with its partnership with the movie. The campaign – supported by TV, print and radio advertising, direct mail, and in-store placement — is the most ambitious ever for a wireless carrier in conjunction with a Hollywood movie. Cingular, the nation’s second largest wireless carrier, developed the campaign with Sony Entertainment. Directed by Sam Raimi, Spider-Man will be released May 3 by Columbia Pictures and stars Tobey Maguire as the web-slinging superhero. The film also stars Willem Dafoe as the villainous Green Goblin, Kirsten Dunst as Mary Jane Watson, James Franco as Harry Osborn, Cliff Robertson as Uncle Ben, Rosemary Harris as Aunt May and J.K. Simmons as J. Jonah Jameson.(Robby Gordon site), see an image of the car on my Paint Scheme Gallery(4-26-2002)
