Kenseth and Phones: PTN MEDIA, INC.announced that it has entered into an agreement with driver Matt Kenseth, to develop branded mobile phones, face plates and subscription services including Kenseth news and games delivered to mobile phones. Kenseth drives the #17 Ford which is owned by Roush Racing. The primary sponsor of his Ford Taurus is DeWalt Tools. The agreement calls for the creation of Matt Kenseth branded mobile phone handsets, phone covers as well as a subscription service which may include premium content, games, and ring tones. Subscribers to premium services will be able to receive daily messages from him on a variety of subjects such as qualifying, race results and fan club information. Additionally, subscribers will be able to use their phones to receive special communications prior to a race or personal appearance.(Business Wire)(5-30-2002)
