Seat Company Signs Deal: Toronto’s Globe & Mail newspaper is reporting that NASCAR has signed a two-year licensing deal with Toronto-based back rest maker Obus Forme, according to today’s Sports Business Daily. Obus Forme paid about $200,000 for the NASCAR mark, as well as for the signature and car number of four drivers — Rusty Wallace, Mark Martin, Bobby Labonte and Tony Stewart. Obus Forme will also pay NASCAR a royalty of 10 to 12 percent of sales. The standard driver’s seat model retails in Canada for C$44 (about $29 in U.S. currency), while the deluxe model, with heat and massage features, sells for C$90 (about $59).(Winston Cup Scene Newsletter)(5-30-2002)
