Good News – Discover Card stays on the #26 for rest of season UPDATE: Haas Carter Motorsports announced that Discover Card has extended its primary sponsorship for the remainder of the 2002 Cup season. Todd Bodine will continue as the primary driver of the #26 Ford. “Discover Card and Haas Carter Motorsports are moving toward a successful future together,” said Carl Haas, co-owner of Haas Carter Motorsports. “Discover Card’s sponsorship is giving our team the opportunity to focus on racing at a competitive level. .In just five events, our performances have steadily improved. With a strong seventh place showing at Daytona, this program is back on track.” Forging ahead for the balance of the 2002 NASCAR season, the Discover Card Racing program will not only hit the race track every week, but also starting July 14th, the credit card company joins NBC as the title sponsor of the network’s pre-race show. Plus, Discover Card race fans will enjoy riding with Todd Bodine courtesy of in-car cameras at all of the races. Initially, the Chicago-based credit card company agreed to sponsor the #26 Haas Carter Ford for six races, beginning on June 2 at Dover. .It was the first sponsorship of its kind for Discover Card in any form of motorsports. The program also included commercial buys during the FOX LIVE broadcasts as well as in-car cameras.(Cox Marketing PR)(7-9-2002) UPDATE: Geoffery Bodine will drive the #26 DiscoverCard Ford at Pocono in July as Todd will have a conflict with the BGN race in Pikes Peak Int’l Raceway.(ESPN2’s RPM2Night)(7-11-2002)
