Newman and Hot Wheels: Mattel, Inc. has renewed an exclusive licensing deal with #12-Ryan Newman to continue creating Hot Wheels die-cast merchandise. Mattel has extended Newman’s multi-year contract for exclusive mass retail channel distribution of all die-cast vehicles associated with Newman and the #12 Alltel/Penske team. Marketing rights include usage of the #12, Ryan Newman, and his likeness, photograph and signature.(Business Wire)(10-22-2002)
