Martinsville TV Ratings UPDATE: NBC’s coverage of the Old Dominion 500 from Martinsville garnered a 3.9 overnight rating and 6 share. There is no comparison to last year, which was rain-delayed on TNT on a Monday.(MotorsportsTV)(10-22-2002) UPDATE: NASCAR ratings on NBC & TNT are up 13 percent to a 4.3 national rating/10 share, building on last year’ impressive growth when ratings for the 2001 season on NBC & TNT, grew 34 percent over 2000 (3.9/10 vs. 2.9/8). The 4.3/10 through 15 telecasts on NBC & TNT (excluding this year’ Daytona 500 and last year’ primetime Pepsi 400 – the two races which alternate between NBC and Fox each year), represents a 13% increase over a 3.8/10 for the comparable races last year. While season-to-date ratings are up in many markets, the biggest increases over last year belong to Chicago, which is up 46% to a 3.5/7, Richmond (plus-41% to a 7.9/16) and St. Louis (plus-28% to a 4.6/9). Last Sunday’ coverage of Old Navy Presents the Old Dominion 500 from Martinsville (Va.) Speedway, delivered a 4.4/11 from 12:24 – 4:14pm/et. That represents a 267% jump over a 1.2/5 last year, when the race was rained out on Sunday and moved to TNT for a Monday, Oct. 15, 2001 telecast. The Martinsville rating built steadily throughout the telecast, peaking with a 5.0/11 from 3:30-4:00pm/et as Kurt Busch won his second race of the season.(NBC PR)(10-24-2002)
