Andretti, Dallenbach, Petty Team For Key Program: Drivers John Andretti and Wally Dallenbach will be racing hard to win – and to help young readers win, too – this weekend at Phoenix. Cheerios Spoonfuls of Stories, serving as an associate sponsor for Dallenbach’s BGN #6 team and Andretti’s #43 Cheerios/Betty Crocker Dodge Cup team, will donate 43 books for each lap the two drivers complete in NASCAR events at Phoenix this week. The donated books will go to First Book-Phoenix/Scottsdale. At 43 books per lap, that means that Cheerios Spoonfuls of Stories, in conjunction with Simon & Schuster, will donate as many as 22,016 new children’ books if both drivers complete each lap in their respective races. First Book, a national nonprofit which provides new books to children from low-income families, will distribute the donated books to children in need in the Greater Phoenix area. Nationally, as many as 61 percent of low-income families have no books at all in their homes for their children. Cheerios Spoonfuls of Stories race donation is part of a broader commitment to children’ literacy that includes putting more than five million books inside boxes of Cheerios. Families can help Cheerios get even more books to children in their own communities using the First Book donation form found on Cheerios boxes.(Williams Company PR)(11-7-2002)
