Fox News: Not surprisingly, Fox has said a firm “no” to old age and treachery and “yes” to the bright young stars of NASCAR. Airing this Sunday during NFL on Fox coverage is the first wave of the 2003 NASCAR on FOX on-air promotion campaign. The spots feature several up and coming “Young Guns of NASCAR,” who are not only winning races, but are breaking through traditional perceptions surrounding this major sport. Intended to convey that NASCAR currently showcases some of the coolest, bravest athletes in all of sports, the campaign stars Dale Earnhardt, Jr., Jimmie Johnson, Ryan Newman and Matt Kenseth. The concept for each promo surrounds the driver’s family tree, and in an unexpected way, reveals that the parents, or grandparents, of these drivers had a flare for risk taking and craziness. These traits have passed down to their children, thus the spot’s tag line: “NASCAR’s Young Guns were born to make racing more exciting.” (Fox Sports Press Release via MotorsportsTV)(11-22-2002)
