Dale Earnhardt Legacy Series logo: Action Performance announced an agreement with Teresa Earnhardt and Dale Earnhardt Inc. to showcase the new Dale Earnhardt Legacy Series logo on a special-edition die-cast race car. The Dale Earnhardt Legacy Series logo honors Earnhardt’s winning spirit by showcasing the Intimidator at his finest – arms outstretched in victorious celebration. The Legacy Series logo is a prominent feature on the limited edition black-and-red toned die-cast. Additionally, the Legacy Series die-cast car salutes Earnhardt’s signature “E” with a unique stripe mark featured on the body. Action will release the Earnhardt Legacy Series die-cast in a variety of prized collector scales. In 2003, the “E” stripe design also will be incorporated as an intricate part of every DEI race car paint scheme, including vehicles driven by the #1, #8 and #15 race teams [see my Paint Scheme Gallery for the images]. Every product released as part of the Dale Earnhardt Legacy Series will include specially designed packaging that incorporates the new logo on a hologram sticker. The agreement between Action and DEI also ensures future production of Earnhardt Legacy Series die-cast vehicle editions and other related merchandise. The Earnhardt Legacy Program will include the Dale Earnhardt Foundation, which will target various charities he contributed to during his life. Also planned is the early-2003 launch of a new official Earnhardt website, www.daleearnhardtinc.com that will have up-to-date news about the foundation, plus photos, clips and statistics pertaining to The Intimidator’s career.(Action Performance PR)(12-5-2002)
