Sony Electronics announced it has expanded its associate sponsorship and has become a technology partner of Ryan Newman’s Penske Racing #12 Dodge. Sony’s industry-leading FD Trinitron® WEGA® television brand will be joined by the Digital Handycam® line of video cameras as Newman follows up his “rookie-of-the-year” campaign with an assault on the NASCAR Winston Cup championship. In addition to the sponsorship, Sony will provide technical assistance with their digital technology know-how to help develop tools for Newman’s engineering-based team. New to the racing program will be Sony Handycam, Sony’s digital video camera division. Handycam has been an industry leader and a household name since video cameras were introduced in the early 1980s. Handycam’s current digital technologies have led to a recent revolution in the quality of consumer video camera recording and there is even more yet to come. Sony will also continue the Sony Mobile TechPit, a 60-by-80-foot mobile road show designed to give fans a front-row seat for an interactive look at the latest products in home entertainment, digital imaging, and car audio and personal computing. The show features a fast-moving sensory experience, giving fans the opportunity to interact with Sony products and to enjoy the thrills of WEGA televisions and home theater demonstrations in Dolby Digital surround sound. The exhibit will also include a display of the full line of Sony Handycams, computer-simulated races, and a Sony showcar as well as personal appearances by Ryan Newman at selected events.( Co-Pilott PR / Sony Racing )(1-24-2003)
