Television partner TNT spent Tuesday morning prior to the test session shooting its “tease campaign” for the upcoming NASCAR Winston Cup Series season with #24-Jeff Gordon, #18-Bobby Labonte, #48-Jimmie Johnson, #97-Kurt Busch and #01-Jerry Nadeau. The tease had the group walking side-by-side with the illusion of heat coming off the pit road and another with a giant American flag behind them. The campaign will kick off in May, run through late June and be featured during the NBA playoff telecasts. The “tease campaign” will lead into “The Drama is Coming” promos for TNT race broadcasts that begin July 20 with the New England 300 at New Hampshire International Speedway.(NASCAR PR)(1-29-2003)
