When the green flag waves to start this year¹s Daytona 500 stock car race on Sunday, February 16th, it will truly be OMiller Time¹ for everyone in attendance at Daytona International Speedway. Today, Miller Lite announced that should Rusty Wallace win his first Daytona 500, all legal drinking age race fans in attendance will receive a coupon for a free six-pack of Miller Lite. Wallace, the 1989 series champion and a former series rookie-of-the-year, has recorded 54 career NASCAR Winston Cup wins and 36 pole positions during his career. In his last five Daytona 500s, Wallace has registered three top-five finishes, including a career best third-place finish in 2001. During his stock car career, Wallace has made 40 starts at Daytona International Speedway, including a best-ever second-place finish last July in the Pepsi 400.( Tom Roberts PR )(1-29-2003) UPDATE: Coors Light is the official beer of Daytona International Speedway, but that doesn’t necessarily stop Anheuser-Busch from sponsoring a race here (or a car, of course). But it reportedly cramps the style of everyone who recently became Rusty Wallace fans. Wallace’s sponsor, Miller Lite, had announced that if Rusty wins his first Daytona 500 on Feb. 16, every adult in attendance would receive a coupon for a free six-pack of the primary sponsor’s product. That, however, constitutes marketing, and without track approval (and a waiver from Coors, no doubt), Miller won’t be allowed to give away anything “on property.”( Daytona Beach News Journal ) UPDATE 2: Rusty Wallace/Miller Lite Daytona Promotion Specifics: -If Rusty Wallace wins the stock car season-opener at Daytona Beach — Miller Lite will give all adult fans in attendance at the race a coupon for a free six-pack of Miller Lite. -If Rusty Wallace wins the race: Coupons will be distributed following the race. Coupons will distributed OFF track property. (Coupons will NOT be distributed on the track grounds.) Coupons will be distributed by Miller Lite representatives, who will be easily identified — surrounding the track after the race — but not on track grounds. – Coupons are being distributed in this manner to respect the track’s relationships with other breweries. – Coupon is valid in Florida. – Coupon is valid through February 28, 2003. Coupon is good for $4.99 off of a Miller Lite six-Pack, or larger Miller Lite package.( Tom Roberts PR )(2-7-2003)
