Domino’s has signed a five-year deal to become the first official pizza of NASCAR, according to this week’s Street & Smith’s SportsBusiness Journal. Sources told the publication’s Terry Lefton that Domino’s will support the sponsorship “with at least $30 million in media, promotions and rights fees over the life of the deal, with additional marketing support anticipated from local Domino’s franchises.” Domino’s first TV ad, which was produced by J. Walter Thompson and features driver Michael Waltrip and his family, will air this week.( Winston Cup Scene Daily Newsletter )(2-11-2003)
