A sneak preview of pair of Ford television commercials was granted to www.teamfordracing.com at Daytona Beach, today. If you are a Ford NASCAR fan that you are in for a treat! The commercials feature all of Ford Racings top drivers with a bit of an attitude in commercials that are hip beyond the norm for Ford Motor Company. The commercials, which will first air during Sundays Daytona 500, have a little bit of an edge, a little attitude as they show off the product in an energized setting. The aggressive pieces represent a major shift in advertising approach for the Blue Oval brand. The commercials depict the Ovals 15 NASCAR championships and 500-plus wins with cut away shots between drivers offering the facts with a youre messing with the best when you tangle with the Oval tone. The rapid fire cuts between the drivers with each saying Ford should bring goose bumps, unless youre a Bowtie Kool-Aid drinker. The ending of one of these two gems shows a close up of Mark Martins face. With the camera set close to the target and wearing a true race face Martin says, Fear is looking in the rearview mirror and seeing one of us.( Ford Racing )(2-15-2003)
