The debut of the CTS on SPEED Channel was a ratings success. SPEED’s 1.03 household rating (576,000 HH) for the Florida Dodge Dealers 250 on Feb. 14 was the highest Daytona rating received by the CTS since the series first ran at the famed speedway in 2000. According to Nielsen Media Research, SPEED Channel’s 1.03 rating was a 75% increase over last year’s Daytona season opener on ESPN (.6) and generated 14% more household impressions (576,000 to 507,000) and 42% more total viewers (870,000 to 612,000). The quarter-hour high for the SPEED broadcast (1:15 – 1:30 p.m.) was a 1.21 with more than one million total viewers.(Speed Channel)(2-21-2003)
