Nielsen’s overnight figures show that Fox’s broadcast of Sunday’s Bass Pro Shops MBNA 500 Winston Cup race from Atlanta Motor Speedway was the weekend’s most-watched sports program, today’s Sports Business Daily reports. The race, which was won by Bobby Labonte in Joe Gibbs Racing’s No. 18 Chevrolet, drew a 6.0 rating and 14 share to easily outdistance the 4.2/9 for ABC’s broadcast of the NBA game between the 76ers and Lakers. The preliminary race figures are close to last year’s 6.0/15 final figures but would need a considerable boost from small markets to match the 6.7/17 the race drew in 2001.( Winston Cup Scene Daily Newsletter)(3-10-2003)
