Several Sullivan County, Tennessee, schools are out on Friday, and Cheez-It will host more than 4,000 of the area students as Cheez-It Pole Day special guests. Each student that attends Sullivan Central High School, or the Blountville, Holston, Bluff City, Holston Valley or Mary Hughes middle schools will receive a free Cheez-It Pole Day ticket from Cheez-It. AND When, because of a black mold problem, Sullivan East High School moved its classes from its school building to Bristol Motor Speedway’s luxury skyboxes, BMS President Jeff Byrd promised the students that the Channellock 250 would be a special day for the so-called “BMS High” students. All 1,200 students, faculty and staff members and their guests will attend Saturday’s NASCAR Busch Series event. The school will provide a color guard and its choral department ensemble for special presentation of The Star Spangled Banner. The weekend’s souvenir program includes a story about the BMS High experience, penned by Sullivan East sophomore Anthony Milhorn. He will be recognized during the Channellock 250 pre-race show. The cover of the 2003 Food City 500 Official Souvenir Program takes on a patriotic flavor with “Old Glory” waving behind the racing machines of Jeff Gordon, a four-time Food City 500 winner; Dale Earnhardt, Jr., vying for his first Bristol victory; and Kurt Busch, Food City 500 defending champion. In addition to the valuable fan information and full-page color photos, with purchase of a souvenir program fans will receive a 1:64 scale die-cast car and a full-color lineup sheet for both the Food City 500 and the Channellock 250. Programs cost $10 and they will be available at the numerous program kiosks located throughout speedway property.( BMS PR )(3-18-2003)
