The Buzz recently spotted an advertisement in Sports Business Journal in which Robby Gordon is looking for primary and associate sponsorship for the May 25 classic. In it, Gordon touts the unique challenges of running two races totalling 1,100 miles on the same day — and the advantages of sponsoring his effort. “Imagine the impact” is the headline of the ad, which hopefully is not an omen for Gordon, who has traditionally done well at Indianapolis. Gordon is planning to complete the Memorial Day weekend double again this year, running at the Brickyard in the morning, then flying to Charlotte for the Coca-Cola 600 at Lowe’s Motor Speedway that night. There’s no price tag listed, but prospective sponsors will certainly need a hefty pocketbook. A typical IRL car and engine runs a minimum of $400,000 out of the box, not including spare parts, tires, fuel and a crew.( NASCAR.com Buzz )(3-29-2003)
