Zapf Creation, a leading manufacturer of play, function, and collector dolls and doll accessories, such as BABY born and CHOU CHOU, announced itspartnership with the Toys “R” Us Racing NASCAR Busch Series program. In conjunction with its sponsorship, Zapf Creation’s logo will be displayed on the #54 Toys “R” Us Chevrolet driven by Hermie Sadler throughout the 2003 season. Through this sponsorship, Zapf Creation is showcasing itself as an innovative leader, not only within the toy industry, but also as a marketer willing to experiment in forging non-traditional marketing partners as it continues to gain awareness throughout the Americas. “It’s very exciting for the Toys “R” Us Racing Team to have a company like Zapf Creation join our marketing program this year,” said Rick Goodwin, owner of the #54 car’s Bristol Motor Sport. “Zapf Creation is poised for a boom in sales and long-term consumer loyalty through its sponsorship of the #54 NASCAR Busch Series Chevrolet.” As the season continues, we will definitely see much more of Zapf Creation as they have their great girls’ products available for sale trackside beginning this weekend in Talladega. They are also developing NASCAR themed products for girls and collectors of all ages that will be unveiled soon. Zapf Creation AG is a leading brand manufacturer of play, function and collector dolls as well as its accessories. Celebrating its 70th Anniversary in 2002, Zapf Creation is striving to develop its large doll segment to become the leading large doll manufacturer in its key worldwide markets. For further information, please visit www.zapf-creation.com.(PR)(4-5-2003)
