The month of April is “Auto Care Month” and the US Environmental Protection Agency (EPA) and American Lung Association are launching a massive public awareness campaign on behalf of cleaner air and more efficiently running cars. They are teaming up with Jeff Burton, driver of the #99 CITGO Ford, and actor/comedian Dan Ackroyd to produce a public service campaign titled, “The Little Light with a Big Message.” “I’m honored to be a part of the campaign,” said Burton. “Hopefully it will bring awareness and educate people about a topic most of us ignore.” The campaign centers around the “check engine” light in the dashboard of cars and trucks. Research has shown that most people ignore the light when it comes on. This could shorten engine life, increase harmful emissions and reduce gas mileage. “This is a small but important thing.” Burton continued, “If people would take the time to have their engines checked when the light came on, it would save them time, money and headaches down the road.” Burton and Ackroyd have taped a :30 second TV spot and radio spots that will begin airing April 12 and run through July 12. The TV and radio campaign will be distributed to all TV/radio networks and cable outlets and will be run during NASCAR race broadcasts.( Roush Racing )(4-10-2003)
