Roush Racing announced that DEWALT Industrial Power Tool Co. has signed a multi-year extension to continue as the primary sponsor of the #17 DEWALT Tools Ford driven by current point leader Matt Kenseth in the NASCAR Winston Cup Series. “The race program with Matt Kenseth and Roush has become a focal point for DEWALT’s relationship with our customers and end users,” stated Chris Allen, DEWALTs Vice-President of Marketing. “We’re really excited by the marketing gains the DEWALT team has helped us achieve and we look forward to several more years of on and off-track success with Roush and Matt,” he added. In keeping with the practices of both companies, financial terms were not disclosed. “The extension of the DEWALT relationship means a lot to me,” said the Cambridge, Wisconsin native. “DEWALT has been my primary sponsor since I began in the Busch Series and Im happy to know that well be together many more years in the Winston Cup Series. I think we’ve gotten off to a great start this year with our consistency and our goal is to do our best week in and week out in order to put ourselves in position to bring DEWALT and Jack Roush a Winston Cup Championship,” he added.( DeWalt Site )(5-9-2003)
