Garage sources say Budweiser, Junior’s primary sponsor, has re-signed him to a three-year deal that will pay Dale Earnhardt Inc. $18 million in 2004, $20 million 2005 and $22 million in 2006. That’s a chunk of change, but Budweiser will get some of it back30 percent of a driver’s souvenir sales generally goes to the sponsor.( Sporting News )(5-26-2003)
