Using a first foray into NASCAR stock car racing has led to some tremendous marketing success for Friendly Ice Cream Corporation. Sponsor of the #37 Friendly’s Chevrolet and driver Derrike Cope, Friendly’s has been using a new racing web site and a unique consumer promotion to promote its ice cream and restaurants. The results have been strong. The “Ultimate Race Weekend” is the Grand Prize. The winner and a friend will spend the Sept. 14 New Hampshire weekend with Cope in a motorcoach at the speedway. The honorary pit crew member will see and be a part of everything that goes on over the Winston Cup event weekend. Other Contests listing include: Wheres Mongo Contest (ends tomorrow); Be a NASCAR Grand Marshal for a Day; CITGO’s Peel Out, Reel In & Win! Million Dollar Challenge; Sharpie You Could Win $1,000,000; Petty Honorary Pit Crew Member. See more info on these and other contests on my Racing Contests page .(5-29-2003)
